Driving tons of traffic to your website is all well & good, but...
How many of those visits result in a Sale?
Do visitors find your site interesting?
How long do they stay?
Will they ever come back?
And Will They Ever Buy From Your Website?
Did you know that the average Internet surfer loses interest and clicks away from your site in just 6 seconds if they don't see something that catches their attention?
And did you also know that if they don't find what they're looking for in the next 16 seconds, they're gone - forever!
So what's your solution?
How do you get them to stay longer?
How do you get them to stay long enough to understand your value?
How can you get them to make a buying decision in such a short time?
That's Why They Invented Online Video!
Why every business needs Video Marketing
The Internet has always been an information superhighway, but till recently it had only 2 lanes - text & images. Information in various formats has always been available on-demand 24/7, but always in the form of text and images.
No longer - 2 more fast lanes have been added to this information superhighway - Audio & Video. These have rapidly gained popularity to the extent that most viewers today prefer to receive their information in an audio-visual format.
The great quality experience has totally eclipsed dead websites - and why? Simple - Audio & video is just more appealing than boring old text.So how do you maximize your marketing with web video?
The simple answer to this is "educate your viewer".
Education is proven to make a 'buying decision' easier for any viewer. A buying decision is not necessarily about money - it could mean buying into an idea or a concept. Many people browse the Internet to find a solution or to research information and video has been shown to be the most powerful medium to transmit this knowledge.
Why is video preferred over text-based information?
One reason is quite obvious - because video shows proof that real human being is involved in the process. People tend to believe what they read but almost always believe what they can see with their own 2 eyes. If your video can present them with proof of any solution - whether its using a particular book, machine, service or whatever, it can then create powerful emotional triggers in the viewer's mind which in turn stimulates a buying decision.
The thought, "hey, it worked for him, didn't it? Why wouldn't it work for me?" ends up converting the viewer into a customer. On the other hand it is also possible that after watching a video a viewer may discover that this is not what they were looking for - for which they would probably be thankful to you for not wasting their time!And so we see that education makes it easy for an individual to make a decision quickly and guide him towards the right path - and web video is the easiest way to do this.A huge benefit of web video is that it can be played "on-demand". the video resides on your server or at a video portal interested viewers can access it at any time.
Web Video has already become the preferred marketing vehicle for a new generation of online marketers and Internet Viewers alike so keep this in mind...
"If You're Not Using It, You're Losing It!"
Watch Streaming Video in action....
Monday, December 1, 2008
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