MORE ADVERTISERS TURNING TO THE INTERNET

This is an excerpt from an article published today in Web Pro New's useful newsletter by Mike Sachoff where he speaks about businesses relying less on print and migrating towards the Internet...

"The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each). How important do you think online advertising is? Let us know in the comments.

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.

Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.

Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand. "

He goes on to describe how most Internet Ads are produced in a way that is annoying and irritating to most users and I quite agree. There is a right and wrong way of creating an Ad (whether on the Internet, TV or radio) - it should be designed to...
ENGAGE, EDUCATE, REASSURE and finally SELL! Creating Ads is a craft that is dependant on too many factors, all of which should be paid close attention to.

Are you spending more on Internet advertising that does less than you hoped for? or maybe you're not utilizing this powerful medium at all! You need to visit our site to see how we have helped so many clients project themselves powerfully and effectively on their websites...
Using streaming video and other New Media techniques to convert viewers into customers!

Do You Really Need a Reason to Put Streaming Video on Your Website? How about Three?

Do You Really Need a Reason to Put Streaming Video on Your Website? How about Three?

If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there's been a real explosion of streaming video on their websites over the last year or so.

Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.

Putting video on a website is getting easier and easier and any business not already using this powerful medium is losing out in the race to snag market share. So take some time to check out these three main reasons why you should be harnessing the power of Streaming Video.

1. Make the connection
If you know anything about marketing whether offline or online, you know that its imperative to make a connection with the visitor and you have to do it fast! There is a lot of information out there on presenting your text in the best possible light and in making your pictures really count. However, with video, you have the best of both worlds. You immediately grab the eye of the person that is looking at your material, and you, yourself can start talking to them directly. This is a great way to ensure that you make that vital personal connection instead of yet another mess of words on the screen!

2. Quick & Concise Information Transfer
If you beat around the bush, your visitor or prospect will inevitably lose interest and drift away. Video is the best way to make sure you are giving them all the information they want, when they want it and in the shortest possible time. Its something that every visitor will appreciate and while not all of them will buy - the ones that want to make a purchase will not be driven away. There is evidence that attention spans of the Internet generation (and that includes old fogies like myself) are getting shorter and shorter, especially when it comes to looking at something new and unfamiliar and streaming video has been proven to overcome this obstacle to selling in the 21st. century..

3. Its easy!
Displaying video on a website is nowhere near as difficult as some might think. At the end of the day, it is a relatively minor investment in time, money or effort for something that provides a huge Return on Investment (ROI). You can display it in a player format that is pleasing to your audience and also gives them control over how they choose to watch it.


Any business looking to do any serious business online needs to think about putting video on their website. These days its a tool one cannot afford to do without.

Chicken or the Egg?

Thought for the Month
Which came first, The Chicken or the Egg?
And which do you think comes first... The Web or the Video?
Web without Video? Video without Web?
Either way, YOU LOSE!

Driving tons of traffic to your website is all well & good, but how many of those visits result in a Sale?
Do visitors find your site interesting?
How long do they stay?
Will they ever come back?
Will They Buy From Your Website?
How do you get them to stay long enough to understand your message?
How can you get them to make a buying decision in such a short time?
The answer is...
Web plus Video!