MORE ADVERTISERS TURNING TO THE INTERNET

This is an excerpt from an article published today in Web Pro New's useful newsletter by Mike Sachoff where he speaks about businesses relying less on print and migrating towards the Internet...

"The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each). How important do you think online advertising is? Let us know in the comments.

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.

Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.

Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand. "

He goes on to describe how most Internet Ads are produced in a way that is annoying and irritating to most users and I quite agree. There is a right and wrong way of creating an Ad (whether on the Internet, TV or radio) - it should be designed to...
ENGAGE, EDUCATE, REASSURE and finally SELL! Creating Ads is a craft that is dependant on too many factors, all of which should be paid close attention to.

Are you spending more on Internet advertising that does less than you hoped for? or maybe you're not utilizing this powerful medium at all! You need to visit our site to see how we have helped so many clients project themselves powerfully and effectively on their websites...
Using streaming video and other New Media techniques to convert viewers into customers!