Tuesday, June 22, 2010
New Corporate Video Production Website Launched
Launched a brand new Corporate Video Production website to service Vancouver BC. The site is located at www.corporate-video-vancouver.com and is an offshoot of our Streaming Video production company Mediastreams.ca
Thursday, July 23, 2009
MORE ADVERTISERS TURNING TO THE INTERNET
This is an excerpt from an article published today in Web Pro New's useful newsletter by Mike Sachoff where he speaks about businesses relying less on print and migrating towards the Internet...
"The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.
At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each). How important do you think online advertising is? Let us know in the comments.
Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.
Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.
Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand. "
He goes on to describe how most Internet Ads are produced in a way that is annoying and irritating to most users and I quite agree. There is a right and wrong way of creating an Ad (whether on the Internet, TV or radio) - it should be designed to...
ENGAGE, EDUCATE, REASSURE and finally SELL! Creating Ads is a craft that is dependant on too many factors, all of which should be paid close attention to.
Are you spending more on Internet advertising that does less than you hoped for? or maybe you're not utilizing this powerful medium at all! You need to visit our site to see how we have helped so many clients project themselves powerfully and effectively on their websites...
Using streaming video and other New Media techniques to convert viewers into customers!
"The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.
At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each). How important do you think online advertising is? Let us know in the comments.
Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.
Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.
Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand. "
He goes on to describe how most Internet Ads are produced in a way that is annoying and irritating to most users and I quite agree. There is a right and wrong way of creating an Ad (whether on the Internet, TV or radio) - it should be designed to...
ENGAGE, EDUCATE, REASSURE and finally SELL! Creating Ads is a craft that is dependant on too many factors, all of which should be paid close attention to.
Are you spending more on Internet advertising that does less than you hoped for? or maybe you're not utilizing this powerful medium at all! You need to visit our site to see how we have helped so many clients project themselves powerfully and effectively on their websites...
Using streaming video and other New Media techniques to convert viewers into customers!
Friday, May 29, 2009
Do You Really Need a Reason to Put Streaming Video on Your Website? How about Three?
Do You Really Need a Reason to Put Streaming Video on Your Website? How about Three?
If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there's been a real explosion of streaming video on their websites over the last year or so.
Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.
Putting video on a website is getting easier and easier and any business not already using this powerful medium is losing out in the race to snag market share. So take some time to check out these three main reasons why you should be harnessing the power of Streaming Video.
1. Make the connection
If you know anything about marketing whether offline or online, you know that its imperative to make a connection with the visitor and you have to do it fast! There is a lot of information out there on presenting your text in the best possible light and in making your pictures really count. However, with video, you have the best of both worlds. You immediately grab the eye of the person that is looking at your material, and you, yourself can start talking to them directly. This is a great way to ensure that you make that vital personal connection instead of yet another mess of words on the screen!
2. Quick & Concise Information Transfer
If you beat around the bush, your visitor or prospect will inevitably lose interest and drift away. Video is the best way to make sure you are giving them all the information they want, when they want it and in the shortest possible time. Its something that every visitor will appreciate and while not all of them will buy - the ones that want to make a purchase will not be driven away. There is evidence that attention spans of the Internet generation (and that includes old fogies like myself) are getting shorter and shorter, especially when it comes to looking at something new and unfamiliar and streaming video has been proven to overcome this obstacle to selling in the 21st. century..
3. Its easy!
Displaying video on a website is nowhere near as difficult as some might think. At the end of the day, it is a relatively minor investment in time, money or effort for something that provides a huge Return on Investment (ROI). You can display it in a player format that is pleasing to your audience and also gives them control over how they choose to watch it.
Any business looking to do any serious business online needs to think about putting video on their website. These days its a tool one cannot afford to do without.
If you are reasonably aware of what competitors in your industry are doing, you will have noticed that there's been a real explosion of streaming video on their websites over the last year or so.
Some site prefer to keep it quite simple and use the video to deliver supplemental information, while others prefer to make it a main feature of their site and use streaming video to get their point across to the audience more powerfully.
Putting video on a website is getting easier and easier and any business not already using this powerful medium is losing out in the race to snag market share. So take some time to check out these three main reasons why you should be harnessing the power of Streaming Video.
1. Make the connection
If you know anything about marketing whether offline or online, you know that its imperative to make a connection with the visitor and you have to do it fast! There is a lot of information out there on presenting your text in the best possible light and in making your pictures really count. However, with video, you have the best of both worlds. You immediately grab the eye of the person that is looking at your material, and you, yourself can start talking to them directly. This is a great way to ensure that you make that vital personal connection instead of yet another mess of words on the screen!
2. Quick & Concise Information Transfer
If you beat around the bush, your visitor or prospect will inevitably lose interest and drift away. Video is the best way to make sure you are giving them all the information they want, when they want it and in the shortest possible time. Its something that every visitor will appreciate and while not all of them will buy - the ones that want to make a purchase will not be driven away. There is evidence that attention spans of the Internet generation (and that includes old fogies like myself) are getting shorter and shorter, especially when it comes to looking at something new and unfamiliar and streaming video has been proven to overcome this obstacle to selling in the 21st. century..
3. Its easy!
Displaying video on a website is nowhere near as difficult as some might think. At the end of the day, it is a relatively minor investment in time, money or effort for something that provides a huge Return on Investment (ROI). You can display it in a player format that is pleasing to your audience and also gives them control over how they choose to watch it.
Any business looking to do any serious business online needs to think about putting video on their website. These days its a tool one cannot afford to do without.
Friday, May 1, 2009
Chicken or the Egg?
Thought for the Month
Which came first, The Chicken or the Egg?
And which do you think comes first... The Web or the Video?
Web without Video? Video without Web?
Either way, YOU LOSE!
Driving tons of traffic to your website is all well & good, but how many of those visits result in a Sale?
Do visitors find your site interesting?
How long do they stay?
Will they ever come back?
Will They Buy From Your Website?
How do you get them to stay long enough to understand your message?
How can you get them to make a buying decision in such a short time?
The answer is...
Web plus Video!
Which came first, The Chicken or the Egg?
And which do you think comes first... The Web or the Video?
Web without Video? Video without Web?
Either way, YOU LOSE!
Driving tons of traffic to your website is all well & good, but how many of those visits result in a Sale?
Do visitors find your site interesting?
How long do they stay?
Will they ever come back?
Will They Buy From Your Website?
How do you get them to stay long enough to understand your message?
How can you get them to make a buying decision in such a short time?
The answer is...
Web plus Video!
Monday, December 1, 2008
Why Your Website really needs Streaming Video...
Driving tons of traffic to your website is all well & good, but...
How many of those visits result in a Sale?
Do visitors find your site interesting?
How long do they stay?
Will they ever come back?
And Will They Ever Buy From Your Website?
Did you know that the average Internet surfer loses interest and clicks away from your site in just 6 seconds if they don't see something that catches their attention?
And did you also know that if they don't find what they're looking for in the next 16 seconds, they're gone - forever!
So what's your solution?
How do you get them to stay longer?
How do you get them to stay long enough to understand your value?
How can you get them to make a buying decision in such a short time?
That's Why They Invented Online Video!
Why every business needs Video Marketing
The Internet has always been an information superhighway, but till recently it had only 2 lanes - text & images. Information in various formats has always been available on-demand 24/7, but always in the form of text and images.
No longer - 2 more fast lanes have been added to this information superhighway - Audio & Video. These have rapidly gained popularity to the extent that most viewers today prefer to receive their information in an audio-visual format.
The great quality experience has totally eclipsed dead websites - and why? Simple - Audio & video is just more appealing than boring old text.So how do you maximize your marketing with web video?
The simple answer to this is "educate your viewer".
Education is proven to make a 'buying decision' easier for any viewer. A buying decision is not necessarily about money - it could mean buying into an idea or a concept. Many people browse the Internet to find a solution or to research information and video has been shown to be the most powerful medium to transmit this knowledge.
Why is video preferred over text-based information?
One reason is quite obvious - because video shows proof that real human being is involved in the process. People tend to believe what they read but almost always believe what they can see with their own 2 eyes. If your video can present them with proof of any solution - whether its using a particular book, machine, service or whatever, it can then create powerful emotional triggers in the viewer's mind which in turn stimulates a buying decision.
The thought, "hey, it worked for him, didn't it? Why wouldn't it work for me?" ends up converting the viewer into a customer. On the other hand it is also possible that after watching a video a viewer may discover that this is not what they were looking for - for which they would probably be thankful to you for not wasting their time!And so we see that education makes it easy for an individual to make a decision quickly and guide him towards the right path - and web video is the easiest way to do this.A huge benefit of web video is that it can be played "on-demand". the video resides on your server or at a video portal interested viewers can access it at any time.
Web Video has already become the preferred marketing vehicle for a new generation of online marketers and Internet Viewers alike so keep this in mind...
"If You're Not Using It, You're Losing It!"
Watch Streaming Video in action....
How many of those visits result in a Sale?
Do visitors find your site interesting?
How long do they stay?
Will they ever come back?
And Will They Ever Buy From Your Website?
Did you know that the average Internet surfer loses interest and clicks away from your site in just 6 seconds if they don't see something that catches their attention?
And did you also know that if they don't find what they're looking for in the next 16 seconds, they're gone - forever!
So what's your solution?
How do you get them to stay longer?
How do you get them to stay long enough to understand your value?
How can you get them to make a buying decision in such a short time?
That's Why They Invented Online Video!
Why every business needs Video Marketing
The Internet has always been an information superhighway, but till recently it had only 2 lanes - text & images. Information in various formats has always been available on-demand 24/7, but always in the form of text and images.
No longer - 2 more fast lanes have been added to this information superhighway - Audio & Video. These have rapidly gained popularity to the extent that most viewers today prefer to receive their information in an audio-visual format.
The great quality experience has totally eclipsed dead websites - and why? Simple - Audio & video is just more appealing than boring old text.So how do you maximize your marketing with web video?
The simple answer to this is "educate your viewer".
Education is proven to make a 'buying decision' easier for any viewer. A buying decision is not necessarily about money - it could mean buying into an idea or a concept. Many people browse the Internet to find a solution or to research information and video has been shown to be the most powerful medium to transmit this knowledge.
Why is video preferred over text-based information?
One reason is quite obvious - because video shows proof that real human being is involved in the process. People tend to believe what they read but almost always believe what they can see with their own 2 eyes. If your video can present them with proof of any solution - whether its using a particular book, machine, service or whatever, it can then create powerful emotional triggers in the viewer's mind which in turn stimulates a buying decision.
The thought, "hey, it worked for him, didn't it? Why wouldn't it work for me?" ends up converting the viewer into a customer. On the other hand it is also possible that after watching a video a viewer may discover that this is not what they were looking for - for which they would probably be thankful to you for not wasting their time!And so we see that education makes it easy for an individual to make a decision quickly and guide him towards the right path - and web video is the easiest way to do this.A huge benefit of web video is that it can be played "on-demand". the video resides on your server or at a video portal interested viewers can access it at any time.
Web Video has already become the preferred marketing vehicle for a new generation of online marketers and Internet Viewers alike so keep this in mind...
"If You're Not Using It, You're Losing It!"
Watch Streaming Video in action....
Friday, August 29, 2008
Boost your Image: Be seen as progressive by using Videocasting to communicate.
Bring More Value: Go the extra mile to share your event "Live!" with your audience.
Extend Your Reach: Allow audiences anywhere the chance to participate in Real Time
No longer will they miss your event because of scheduling challenges or because they lived in another city, another country or even on the other side of the world!
While Webcasting your Event Live is often used to broadcast sports or music events to the world, it is also a very powerful tool for companies who may wish, for example, to reach shareholders or maybe to have more of their workforce involved in a meeting - but without wasted time, effort or travel costs.
Live Event Streaming can send video and audio of any event being held Live - events like a company Annual General Meeting (AGM), weddings or just about any other event to viewers around the world, allowing them to watch it from the comfort of their own homes or offices. Anywhere you want to be, Streaming Media will help you broadcast successfully. You can now reach a much wider audience over a much larger geographic area anywhere in the world - an all this using a regular internet connection.
Corporate or personal events, or even productions such as music concerts or sporting events can now be broadcast LIVE to thousands of viewers to watch in real-time on their own web browsers.
Filming the event, meeting, product launch, press release or seminar and broadcasting it LIVE! allows more people to view it while helping you reduce your carbon footprint and save an unnecessary amount of expense on travel, accommodation and lost time at work.
All of the filming, live mixing & broadcasting is provided by us, using our team of experienced professionals and our own equipment. We will meet with you beforehand to plan your exact requirements and then take care of every single detail, leaving you free to enjoy your own event.
Our Production & broadcasting costs are extremely competitive - please have a look at our available service packages and call us for the latest pricing at 604.926.5805. Even if your requirements are not listed in our standard packages we can easily customize the prefect solution to meet your exact specifications.
What is Live Event Streaming?
Live Event Streaming or Live Webcasting allows you to broadcast any event LIVE! in real time over the Internet. This technology is one of the most exciting applications of streaming media and not only is a live webcast an exciting solution, but it is also a very efficient solution.Corporate or personal events, or even professional productions such as major music or sporting events can be broadcast to tens of thousands of viewers via their own web browsers.
Who should use Live Event Streaming?
Live Event Streaming is especially useful for any kind of event, such as:
Company AGMs
Product Launches
Corporate Functions
Lectures
Seminars & Workshops
Training Courses
Concerts
Sporting Events
Weddings
Memorial Services
and more...
Live Event Streaming can send video images and sounds of an AGM, wedding or any other event to viewers around the world, watching it from the comfort of their own homes. Anywhere you want to be, Streaming Media will help you broadcast successfully. You can now reach a much wider audience over a much larger geographic area anywhere in the world, using a regular internet connection.
What if viewers are not able to make the live webcast at the scheduled time?
For viewers who are unavailable to view the event live at the specific time, the entire webcast event or presentation can be recorded and then placed on a website for them to view on demand in their own time. On-demand Webcasting is basically a "re-broadcast" viewable at any time from any computer.
Bring More Value: Go the extra mile to share your event "Live!" with your audience.
Extend Your Reach: Allow audiences anywhere the chance to participate in Real Time
No longer will they miss your event because of scheduling challenges or because they lived in another city, another country or even on the other side of the world!
While Webcasting your Event Live is often used to broadcast sports or music events to the world, it is also a very powerful tool for companies who may wish, for example, to reach shareholders or maybe to have more of their workforce involved in a meeting - but without wasted time, effort or travel costs.
Live Event Streaming can send video and audio of any event being held Live - events like a company Annual General Meeting (AGM), weddings or just about any other event to viewers around the world, allowing them to watch it from the comfort of their own homes or offices. Anywhere you want to be, Streaming Media will help you broadcast successfully. You can now reach a much wider audience over a much larger geographic area anywhere in the world - an all this using a regular internet connection.
Corporate or personal events, or even productions such as music concerts or sporting events can now be broadcast LIVE to thousands of viewers to watch in real-time on their own web browsers.
Filming the event, meeting, product launch, press release or seminar and broadcasting it LIVE! allows more people to view it while helping you reduce your carbon footprint and save an unnecessary amount of expense on travel, accommodation and lost time at work.
All of the filming, live mixing & broadcasting is provided by us, using our team of experienced professionals and our own equipment. We will meet with you beforehand to plan your exact requirements and then take care of every single detail, leaving you free to enjoy your own event.
Our Production & broadcasting costs are extremely competitive - please have a look at our available service packages and call us for the latest pricing at 604.926.5805. Even if your requirements are not listed in our standard packages we can easily customize the prefect solution to meet your exact specifications.
What is Live Event Streaming?
Live Event Streaming or Live Webcasting allows you to broadcast any event LIVE! in real time over the Internet. This technology is one of the most exciting applications of streaming media and not only is a live webcast an exciting solution, but it is also a very efficient solution.Corporate or personal events, or even professional productions such as major music or sporting events can be broadcast to tens of thousands of viewers via their own web browsers.
Who should use Live Event Streaming?
Live Event Streaming is especially useful for any kind of event, such as:
Company AGMs
Product Launches
Corporate Functions
Lectures
Seminars & Workshops
Training Courses
Concerts
Sporting Events
Weddings
Memorial Services
and more...
Live Event Streaming can send video images and sounds of an AGM, wedding or any other event to viewers around the world, watching it from the comfort of their own homes. Anywhere you want to be, Streaming Media will help you broadcast successfully. You can now reach a much wider audience over a much larger geographic area anywhere in the world, using a regular internet connection.
What if viewers are not able to make the live webcast at the scheduled time?
For viewers who are unavailable to view the event live at the specific time, the entire webcast event or presentation can be recorded and then placed on a website for them to view on demand in their own time. On-demand Webcasting is basically a "re-broadcast" viewable at any time from any computer.
Tuesday, January 1, 2008
THE BIGGEST PROBLEM FOR MOST WEBSITES
THE BIGGEST PROBLEM WITH MOST WEBSITES is getting lost in the shuffle among the thousands of other businesses trying to sell the same thing as you are - and what's worse, in exactly the same way that you are!
It's time you started looking better than the competition with powerful yet affordable NEW MEDIA promotional tools make your products & services STAND OUT FROM THE CROWD!
It's time to Get Noticed & SUCCEED!
More & more businesses are using Streaming Video to leverage their marketing message...
Whatever your business and wherever it is to be promoted, the intelligent use of streaming media incorporating video, audio and animated graphics, will not only enhance the power of your message, but will effectively portray your company as a dynamic concern, ready to embrace the New Media Communication strategies of this new generation.
WHY STREAM?
Because, according to Arbitron/Edison Media Research, more than seven out of ten Internet users in the North America say websites would be far more enjoyable if sound and video were included more often.
More than one in every four viewers is already a “Streamie” ...someone who has listened to streaming audio or watched streaming video movies online.
...and its about time businesses started recognizing these statistics and implementing new media to leverage their promotional efforts.
It's time you started looking better than the competition with powerful yet affordable NEW MEDIA promotional tools make your products & services STAND OUT FROM THE CROWD!
It's time to Get Noticed & SUCCEED!
More & more businesses are using Streaming Video to leverage their marketing message...
Whatever your business and wherever it is to be promoted, the intelligent use of streaming media incorporating video, audio and animated graphics, will not only enhance the power of your message, but will effectively portray your company as a dynamic concern, ready to embrace the New Media Communication strategies of this new generation.
WHY STREAM?
Because, according to Arbitron/Edison Media Research, more than seven out of ten Internet users in the North America say websites would be far more enjoyable if sound and video were included more often.
More than one in every four viewers is already a “Streamie” ...someone who has listened to streaming audio or watched streaming video movies online.
...and its about time businesses started recognizing these statistics and implementing new media to leverage their promotional efforts.
Stay Tuned... We will be posting our new, "WALK-ON VIDEOS" shortly to this Blog
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